WHAT THIS ROLE OWNS
• Original campaign and content ideas, generating concepts, not only executing briefs.
• A commercial target, this role contributes directly to TCT Studio's annual revenue goal and is accountable for the numbers, not just the output.
• Quality and on-time delivery of every TCT output across all service lines
• Production budget management keeping every project within agreed cost structure
• The freelance and supplier network: filmmakers, editors, photographers, facilitators, designers
• Production processes and systems from brief intake to final delivery
• Client-facing delivery updates and milestone reporting
• Building out the in-house production team as the business scales
WHAT THIS ROLE DOES DAY TO DAY
• Receives client briefs and converts them into production plans
• Brings campaign ideas to the table based on a sharp read of the market, the client, and the cultural moment.
• Stays close to the UAE audience, understands the people our work is made for, because every TCT campaign is catered to them.
• Directs and produces TCT's film, podcast, graphic, and editorial projects end to end
• Manages simultaneous delivery of multiple projects without dropping quality
• Sources, vetoes, and manages specialist freelancers for each production need
• Maintains TCT's production standards across Arabic and English content
• Works with the Engagement Strategist to ensure content serves behavioural objectives, not just creative ones
WHAT THIS ROLE OWNS
• Campaign ideation, generating original campaign concepts grounded in audience insight and market context, not only responding to client briefs.
• Audience mapping and insight for all major client engagements
• Engagement strategy design deciding what channels, formats, and approaches will drive the behaviour change
• Workshop and community programme design and facilitation
• Measurement framework development defining what behaviour change success looks like for each client
• Client strategy presentations and facilitation sessions
• Translating dense climate policy into accessible, actionable content briefs for the production team
WHAT THIS ROLE DOES DAY TO DAY
• Leads discovery sessions with clients to understand their policy objectives and audience realities
• Proposes campaign ideas proactively, reads the market, spots the behavioural gap, and brings the concept to the client.
• Designs engagement programmes from scratch: Ramadan community sessions, employee campaigns, school curricula
• Facilitates workshops in Arabic and English with diverse community groups
• Works alongside the Head of Production to ensure every piece of content serves a strategic objective
• Develops the post-delivery measurement reports that demonstrate behaviour change outcomes to clients
• Stays current on UAE climate policy, Net Zero 2050 priorities, and relevant government initiatives
YOU MUST HAVE
• 7+ years of production experience, including film production in a lead role
• Commercial instinct, comfortable owning a revenue number and thinking like a business, not only a craft lead.
• Deep cultural fluency in the UAE understands Emirati identity, the wider community landscape, and how culture shapes what moves people here.
• UAE-based production experience understanding of local filming permits, suppliers, and logistics
• Experience managing both in-house teams and freelance networks simultaneously
• Bilingual production capability: comfortable directing Arabic-language content
• Strong project management discipline can hold multiple timelines without a system failing
• Portfolio of work that demonstrates range: documentary, branded content, short-form social
NICE TO HAVE
• Experience producing government or public sector communications campaigns
• Podcast and audio production experience
• Familiarity with sustainability, climate, or social impact content
THIS ROLE IS NOT FOR:
A creative director who does not want to manage logistics. This role requires both creative vision and operational execution.
COMPENSATION
Compensation is commensurate with experience and aligned to Abu Dhabi market rates for specialist roles. Benefits package includes health insurance and annual flight allowance.