Head of TCT Studio (Creative Lead)
Abu Dhabi Municipality, United Arab Emirates
Full timeOn-site
Job description
Head of TCT Studio
ABOUT THE ROLE
The Head of TCT Studio is the person who makes TCT's work real. When a client brief lands, this person turns it into a film, a workshop series, a podcast, a campaign on time, at quality, and within budget. They manage the full production ecosystem: in-house team, freelancers, suppliers, and post-production partners. They are the reason clients come back.
WHAT THIS ROLE OWNS
• Original campaign and content ideas, generating concepts, not only executing briefs.
• A commercial target, this role contributes directly to TCT Studio's annual revenue goal and is accountable for the numbers, not just the output.
• Quality and on-time delivery of every TCT output across all service lines
• Production budget management keeping every project within agreed cost structure
• The freelance and supplier network: filmmakers, editors, photographers, facilitators, designers
• Production processes and systems from brief intake to final delivery
• Client-facing delivery updates and milestone reporting
• Building out the in-house production team as the business scales
WHAT THIS ROLE DOES DAY TO DAY
• Receives client briefs and converts them into production plans
• Brings campaign ideas to the table based on a sharp read of the market, the client, and the cultural moment.
• Stays close to the UAE audience, understands the people our work is made for, because every TCT campaign is catered to them.
• Directs and produces TCT's film, podcast, graphic, and editorial projects end to end
• Manages simultaneous delivery of multiple projects without dropping quality
• Sources, vetoes, and manages specialist freelancers for each production need
• Maintains TCT's production standards across Arabic and English content
• Works with the Engagement Strategist to ensure content serves behavioural objectives, not just creative ones
WHAT THIS ROLE OWNS
• Campaign ideation, generating original campaign concepts grounded in audience insight and market context, not only responding to client briefs.
• Audience mapping and insight for all major client engagements
• Engagement strategy design deciding what channels, formats, and approaches will drive the behaviour change
• Workshop and community programme design and facilitation
• Measurement framework development defining what behaviour change success looks like for each client
• Client strategy presentations and facilitation sessions
• Translating dense climate policy into accessible, actionable content briefs for the production team
WHAT THIS ROLE DOES DAY TO DAY
• Leads discovery sessions with clients to understand their policy objectives and audience realities
• Proposes campaign ideas proactively, reads the market, spots the behavioural gap, and brings the concept to the client.
• Designs engagement programmes from scratch: Ramadan community sessions, employee campaigns, school curricula
• Facilitates workshops in Arabic and English with diverse community groups
• Works alongside the Head of Production to ensure every piece of content serves a strategic objective
• Develops the post-delivery measurement reports that demonstrate behaviour change outcomes to clients
• Stays current on UAE climate policy, Net Zero 2050 priorities, and relevant government initiatives
YOU MUST HAVE
• 7+ years of production experience, including film production in a lead role
• Commercial instinct, comfortable owning a revenue number and thinking like a business, not only a craft lead.
• Commercial instinct, comfortable owning a revenue number and thinking like a business, not only a craft lead.
• Deep cultural fluency in the UAE understands Emirati identity, the wider community landscape, and how culture shapes what moves people here.
• UAE-based production experience understanding of local filming permits, suppliers, and logistics
• Experience managing both in-house teams and freelance networks simultaneously
• Bilingual production capability: comfortable directing Arabic-language content
• Strong project management discipline can hold multiple timelines without a system failing
• Portfolio of work that demonstrates range: documentary, branded content, short-form socialNICE TO HAVE
• Experience producing government or public sector communications campaigns
• Podcast and audio production experience
• Familiarity with sustainability, climate, or social impact contentTHIS ROLE IS NOT FOR:
COMPENSATION